Building Relay Communities – Sharing the Power of Purple

All Relayers know the true “Power of Purple.” You've seen lives changed when you invite others to Relay For Life for the first time. You know the sense of victory when those who have battled cancer walk their first Survivor Lap. You never forget the emotion of placing a luminaria bag around the track for someone you love. You want to share all that Relay is with others in your community.

That's why you're invited to share the Power of Purple in your Relay community!

Communities across America, from big cities to small towns, are ready to turn purple. Help them get ready to Relay by spreading the word about Relay For Life in your community, your school, your workplace…Any place where people gather can be a place to invite others to take up the fight.

Sharing the Power of Purple is easy and fun! Just hang up some purple decorations, wear your favorite Relay gear or purple shirt, even screw a purple bulb into your porch light. Show your purple pride in all you do! You can pick a day to make a splash in your community, or you can encourage other Relayers to keep the purple going until the day of your event.

Share the Power of Purple Toolkit

Get ideas for town centers, businesses, and schools. This toolkit has everything to help you share the Power of Purple in your community.

Share the Power of Purple in Your Town
Share the Power of Purple in Your School
Share the Power of Purple in Your College Campus
Share the Power of Purple in Your Workplace

Remember:

Whether you do it yourself, or with a group of Relay friends, let your event manager in on it.

• Be creative! Don't limit yourself to the ideas we've offered.
• Spread the word. When someone asks you why you covered your front door in purple, be
• sure to tell them you're sharing the Power of Purple for Relay For Life!

***Thanks to Relayers in New York and New Jersey for sharing some of these great ideas!

PROMOTIONAL MATERIALS
Spread the Power of Purple in your community! Print out materials to let your neighbors, friends, and coworkers in on Relay For Life.

Want to do more?

Ask your American Cancer Society office about other promotional materials such as Relay For Life brochures, posters, and postcards. But remember: the most powerful connection you can make is a personal one, so personally ask individuals in your community to help spread the Power of Purple!