In 1999, when the Society decided to increase the size of the journal from its original digest dimensions to a standard 8 ½ x 11" format and to enhance its content, a "request for proposal" was issued to potential publishers. LWW, which has published the digest-size journal for 10 years, was ultimately selected from among several bidders as publisher for the "new" CA.

In addition to the increased size, CA has been completely redesigned for a fresher look and easier readability. As of the January/February 2001 issue, new sections, columns, and features will be added to enhance the journal’s appeal to its broad target readership. New features will include, for example, media coverage on cancer topics, cancer control tips derived from each issue’s feature article, information on complementary and alternative cancer treatment methods, and a column on environmental carcinogens.

CA, the flagship journal of the ACS for 50 years, has published original review articles on all aspects of cancer diagnosis, treatment, and prevention as a professional educational service of the ACS. In addition to cancer specialists, CA counts among its 150,000-plus readers, primary care clinicians, specialists in many medical disciplines, nurses, pharmacists, medical residents and fellows, and students, as well as dentists, social workers, and therapists.

CA is among the top cited oncology journals in the world, and has offered a free full-text version of each issue online at its Web site since 1996. Also beginning in January 2001, the CA Web site will be hosted on the newly redesigned ACS Web site, www.cancer.org.

The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service.

Lippincott Williams & Wilkins, Inc., is a global publisher of medical, nursing, and allied health information resources in book, journal, looseleaf, and electronic media formats. The company is a unit of Wolters Kluwer International Health & Science, a group of leading publishing companies offering specialized publications and software in medicine, nursing, pharmacy, science, and related areas.



Joanne Schellenbach
National Director Media Relations
American Cancer Society
212-382-2169
jschelle@cancer.org